3 ms·
> I find some excellent Youtube channels, and i m sure google is not compensating them enough. What is "enough" if not determined by the market? Presumably th
by jamiequint 7y ago
> I find some excellent Youtube channels, and i m sure google is not compensating them enough.
What is "enough" if not determined by the market?
Presumably these channel creators could leave YouTube and create their own websites and sell their own ads. If they're being grossly underpaid vs. the value that YouTube provides (largely in distribution and monetization) presumably they'd be doing that, but they're not. Why not?
- buboard 7y ago> if not determined by the market? Exactly that, the market is skewed by monopolies. You can easily setup an ad server, but good luck getting the attention of an advertiser. Google has a stronghold on display ads, almost a monopoly.
- jamiequint 7y agoThat's a demand problem not a monopoly problem. You can't get advertiser attention because advertisers have limited interest in advertising on small scale properties because it's not a scalable way to do business. If anything Google provides more opportunity because the alternative to AdSense existing would probably be no revenue at all for small web properties.