Facebook may be displacing marketing and social traffic, but without evidence that the search market is similarly decreasing, this article doesn't have much of

Facebook may be displacing marketing and social traffic, but without evidence that the search market is similarly decreasing, this article doesn't have much of a case. facebook.com/starbucks displaces starbucks.com, not a Google search for 'starbucks'; it's certainly possible people are using Google less as a "portal" to the Internet, but again, we'd need evidence of a decreasing search market to come to that conclusion.