4 ms·
The idea is to nudge advertisers and publishers towards a more transparent model without middlemen. Unethical is what's happening today, with middlemen making o
by buboard 7y ago
The idea is to nudge advertisers and publishers towards a more transparent model without middlemen. Unethical is what's happening today, with middlemen making obscene profits. It's more like civil disobedience than unethical.
- jamiequint 7y agoMiddlemen are not ipso facto unethical. The publishers have voluntarily opted-in to ad exchanges because those exchanges provide value by aggregating demand in a way that would be difficult for all but the largest publishers to do themselves (and the largest publishers do, which is why FB/Google/Snap/Twitter/etc all sell their own ads). It's not as if anyone is forcing publishers to not deal directly with buyers. The exchanges certainly don't have the market power to do so.
- buboard 7y agoe.g. when facebook took the page followers that people worked to acquire, and made them pay for users who intently subscribed to them, that was undestandable from a revenue-generating side, but unethical. Also when google forces people to pay the google tax.