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What in the world is a fashion-wear walled garden? I'm pretty sure you can wear nike shirts with Adidas tops, socks are like the USB-C of feet, etc.
by awinder 7y ago
What in the world is a fashion-wear walled garden? I'm pretty sure you can wear nike shirts with Adidas tops, socks are like the USB-C of feet, etc.
- Liquix 7y agoLet's say a customer wants Nike shoes, has Amazon Prime, and does most of their shopping through Amazon. Before: 1.) Search Amazon for Nike shoes 2.) Buy shoes 3.) Close Amazon 4.) Receive (possibly counterfeit) shoes. If low quality or fake, perhaps think less of Nike. After: 1.) Search Amazon for Nike shoes 2.) Observe no Nike shoes in results 3.) Google 'buy nike shoes' 4.) Visit nike.com 5.) Nike promotes sweatpants/sweatshirts/is running a sale/etc on landing page 6.) Possible conversion (customer is drawn in by promotions; ends up buying more than just the shoes) 7.) Receive authentic Nike merchandise, think highly of brand It's a couple extra steps and this is oversimplified for a generic case. There's also places it could go wrong, such as if Nike chooses to collect and sell customer/transaction data. But if executed correctly, the switch benefits both Nike and the consumer while only hurting Amazon. Seems like a win-win-win.
- w457uiw4gftyi 7y agoExcept step 4 in your second scenario could also be "Visit dickssportinggoods.com" or "Visit finishline.com" or any number of reputable retailers that will sell genuine Nike products. Nike isn't saying they will be the exclusive seller of their products. Nike is just no longer doing business with one (large) retailer who is apparently 'unable' to separate counterfeit products from genuine ones.
- bduerst 7y ago> such as if Nike chooses to collect and sell customer/transaction data. Assuming that Amazon doesn't? They have reciprocity agreements with credit card companies.