3 ms·
That’s an average price and mostly driven down by lack of data on users browsing the site and the mix of campaigns that bought, given retargeting campaigns can
by dialtone 7y ago
That’s an average price and mostly driven down by lack of data on users browsing the site and the mix of campaigns that bought, given retargeting campaigns can easily pay averages in the $5-10 CPM ranges depending on the campaign and users and data density. So the bad persistence of cookies is what largely drives this price to be low. Obviously anyone can choose how to take that.