> I doubt very much that Jobs is underestimating the effort or the risk. Apple has already acquired PA Semi, a chip design company ( http://news.ycombinator.co

> I doubt very much that Jobs is underestimating the effort or the risk. Apple has already acquired PA Semi, a chip design company ( http://news.ycombinator.com/item?id=174301 http://news.ycombinator.com/item?id=174301 ). Robert X Cringely implied that Apple could use the acquisition to reduce component costs by US$278 million or more just with the threat of switching to unproven developments ( http://www.pbs.org/cringely/pulpit/2008/pulpit_20080425_004775.html http://www.pbs.org/cringely/pulpit/2008/pulpit_20080425_0047... ).