> 4: Whenever possible (which is, in most cases except for huge and/or super cheap items), incorporate shipping costs into the cost of the product. Then you can

> 4: Whenever possible (which is, in most cases except for huge and/or super cheap items), incorporate shipping costs into the cost of the product. Then you can say: "Free shipping!" But won't that typically be a worst-case estimate? I actually kinda like itemized shipping charges. Then I know if I'm buying two items then I'm not being double-charged for shipping.