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I agree that docker never got branding right. but the whole thing makes even less sense when you see this nugget: "Mirantis will keep the Docker Enterprise bra
by partisancat 7y ago
I agree that docker never got branding right. but the whole thing makes even less sense when you see this nugget:
"Mirantis will keep the Docker Enterprise brand alive, though, which will surely not create any confusion."
- zapita 7y agoSince the author of the article was too busy trying to be funny, I will do his job for him and explain why this makes sense. Docker needs to keep its brand, obviously, or they have nothing to build a new business from. But Mirantis is buying a business line called “Docker Enterprise”. That name can’t disappear overnight, it would be immensely confusing to customers, and impossible to pull off operationally. What you do in these situations is make an exception to the trademark exclusivity. Usually with a time limit. So, for example, Mirantis would have 2 years until they have to stop using the name “Docker enterprise”. On the one hand that is confusing to analysts and journalists; on the other hand, developers don’t care about the enterprise product anyway, so to them it won’t be confusing. And this was probably the least messy option.
- tpetry 7y agoDocker naming was all the time confusing. Think on Docker swarm which are 2 (3?) products.
- Patrick_Devine 7y agoTwo products. "Classic" Swarm, and SwarmKit. SwamKit is the thing which we think of as trying to compete with Kubernetes with a declarative model and is what people think of as being "Swarm". Very few people still use "Classic" Swarm, although it does still work.
- zapita 7y agoYes, Docker naming has often been confusing. No argument there.