There's a larger problem here, the arbitrage of human talent. demand media knows more about the potential value of on article on a particular topic. They seek

There's a larger problem here, the arbitrage of human talent. demand media knows more about the potential value of on article on a particular topic. They seek to maximise the difference between the cost and the revenue, how much they pay the content creator < how much revenue they predict they can make it's like Hollywood, but on a mass scale. Demand Media is the new talent agent, although in reality the emphasis is on agent rather than talent.