I welcome the rare ad that presents me a relevant, effective product. Making ads visually pronounced (i.e. dominant) does NOT make them effective, for me. Mak

I welcome the rare ad that presents me a relevant, effective product. Making ads visually pronounced (i.e. dominant) does NOT make them effective, for me. Make them relevant, tell me why in a brief bit of text, and try to whittle them down to effective products. [In editing, my language became rather redundant. Perhaps because there's a particular point to those words.] Also note, Google: Once they start to move (or speak), I'm "outta here". (IMAP, then whatever's next.) Just sayin'. I'm fearful, because there are a lot of people who do respond to "primary colors, dialed to 11". Perhaps Google/Gmail needs to remember those "surveys" from a year or three ago, wherein it was "demonstrated" that the smart people use Gmail -- the ones you want resumes from. Do you really want to become Hotmail? (Meanwhile, thanks for all the years so far of a great product. Hope we can find a workable compromise.)