3 ms·
Reddit advertising is pretty close to a "sniper rifle" (you target based on subreddits). It's cheap to get going and very respectful of the privacy and tracking
by michaelbuckbee 7y ago
Reddit advertising is pretty close to a "sniper rifle" (you target based on subreddits). It's cheap to get going and very respectful of the privacy and tracking of users.
I think it's not used more by big-co's because it's relatively a small audience.
- jsonne 7y agoI actually have one of the top of all time posts on r/redditads (their advertiser support subreddit) and have done a number of how to guides for Reddit ads. I'm a big fan, but honestly most larger companies don't use it yet because 1. They don't have a very sophisticated platform. It's a ton of work to do simple tasks and the analytics etc aren't particularly insightful.Media buyers and PPC specialists time is at a premium already so it's hard to justify adding in yet another platform that doesn't scale super well. 2. Reddit users are pretty hostile to ads still. 3. The traffic quality is a bit all over. Very high bounce, very high instance of ublock etc. so tracking is hard. That said the CPC is super cheap so it works out overall but some people get freaked out about the traffic. Like I said I really like it but they have a ways to go to attract more mainstream users.