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Higher in value to what? Consumer transaction data would be a valuable data set for purposes of targeted advertisements. Seems one hand washes the other.
by notyourwork 7y ago
Higher in value to what? Consumer transaction data would be a valuable data set for purposes of targeted advertisements. Seems one hand washes the other.
- kumarm 7y agoGoogle runs B2B Ads too.
- notyourwork 7y agoI don't know this but I presume advertisement revenue from users is larger compared to revenue from B2B ads. Or at least that is my basis for why consumer transaction data would be more valuable as a supplement to advertisement targeting.