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I am surprised Google hasn't started Business Card similar to Amazon Business Card (5% cash back on AWS and Amazon Purchases). Businesses that use Google Ads (a
by kumarm 7y ago
I am surprised Google hasn't started Business Card similar to Amazon Business Card (5% cash back on AWS and Amazon Purchases). Businesses that use Google Ads (and Google Cloud) are far higher compared to who maintain a business account on Amazon.
Wouldn't data on Business Purchases be higher in value?
- notyourwork 7y agoHigher in value to what? Consumer transaction data would be a valuable data set for purposes of targeted advertisements. Seems one hand washes the other.
- kumarm 7y agoGoogle runs B2B Ads too.
- notyourwork 7y agoI don't know this but I presume advertisement revenue from users is larger compared to revenue from B2B ads. Or at least that is my basis for why consumer transaction data would be more valuable as a supplement to advertisement targeting.