5 ms·

Does a sniper rifle ever work? It sounds like ads aren't a good choice for an upstart with a new product (which is what I hope to be). Are there advertising cha

Does a sniper rifle ever work? It sounds like ads aren't a good choice for an upstart with a new product (which is what I hope to be). Are there advertising channels better suited to people like myself?

jsonne 7y ago
It can work it's just harder. If you're looking to advertise and you have a limited budget I would suggest Google search ads. Honestly though with limited budget you're likely better suited to doing some combination of PR + SEO + Content marketing and using the cash you would have spent on ads to enhance those efforts. Once you've got your funnel figured out then you can expand into paid advertising.
michaelbuckbee 7y ago
Reddit advertising is pretty close to a "sniper rifle" (you target based on subreddits). It's cheap to get going and very respectful of the privacy and tracking of users. I think it's not used more by big-co's because it's relatively a small audience.
- jsonne 7y ago
  I actually have one of the top of all time posts on r/redditads (their advertiser support subreddit) and have done a number of how to guides for Reddit ads. I'm a big fan, but honestly most larger companies don't use it yet because 1. They don't have a very sophisticated platform. It's a ton of work to do simple tasks and the analytics etc aren't particularly insightful.Media buyers and PPC specialists time is at a premium already so it's hard to justify adding in yet another platform that doesn't scale super well. 2. Reddit users are pretty hostile to ads still. 3. The traffic quality is a bit all over. Very high bounce, very high instance of ublock etc. so tracking is hard. That said the CPC is super cheap so it works out overall but some people get freaked out about the traffic. Like I said I really like it but they have a ways to go to attract more mainstream users.

5 ms·

Does a sniper rifle ever work? It sounds like ads aren't a good choice for an upstart with a new product (which is what I hope to be). Are there advertising cha

by pizzaparty2 7y ago

jsonne 7y ago
It can work it's just harder. If you're looking to advertise and you have a limited budget I would suggest Google search ads. Honestly though with limited budget you're likely better suited to doing some combination of PR + SEO + Content marketing and using the cash you would have spent on ads to enhance those efforts. Once you've got your funnel figured out then you can expand into paid advertising.
michaelbuckbee 7y ago
Reddit advertising is pretty close to a "sniper rifle" (you target based on subreddits). It's cheap to get going and very respectful of the privacy and tracking of users. I think it's not used more by big-co's because it's relatively a small audience.
- jsonne 7y ago
  I actually have one of the top of all time posts on r/redditads (their advertiser support subreddit) and have done a number of how to guides for Reddit ads. I'm a big fan, but honestly most larger companies don't use it yet because 1. They don't have a very sophisticated platform. It's a ton of work to do simple tasks and the analytics etc aren't particularly insightful.Media buyers and PPC specialists time is at a premium already so it's hard to justify adding in yet another platform that doesn't scale super well. 2. Reddit users are pretty hostile to ads still. 3. The traffic quality is a bit all over. Very high bounce, very high instance of ublock etc. so tracking is hard. That said the CPC is super cheap so it works out overall but some people get freaked out about the traffic. Like I said I really like it but they have a ways to go to attract more mainstream users.