Yep. But I don't think the Street is blind to this. They want it for their own good. Not that they think it's innovative. But it protects their investment as a

Yep. But I don't think the Street is blind to this. They want it for their own good. Not that they think it's innovative. But it protects their investment as a recurring model vs having to deal with lumpy quarters and churn. It's easier to keep leasing, I mean subscribe to, and get locked in vs just switch vendors.