This article doesn’t seem to directly address the overarching reason Google is sidestepping irrelevancy - the increasing value of data and AI analysis of it. A

This article doesn’t seem to directly address the overarching reason Google is sidestepping irrelevancy - the increasing value of data and AI analysis of it. As data becomes even more valuable than oil [1], few orgs are as well positioned to capitalize on it than Google. With their massive trove of user activity since almost the dawn of the Internet age, combined with the purchase of Deep Mind, the kind of business and strategic intelligence Google can deduct will be invaluable. Being more effective at selling ads, as the article addresses, is just the start of it. [1]: https://www.economist.com/leaders/2017/05/06/the-worlds-most-valuable-resource-is-no-longer-oil-but-data https://www.economist.com/leaders/2017/05/06/the-worlds-most...