Read this book to learn about "willingness to pay" https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867/ref=sr_1_1?crid=AHTVQP3QZ

Read this book to learn about "willingness to pay" https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867/ref=sr_1_1?crid=AHTVQP3QZRV&keywords=monetizing+innovation&qid=1573608425&sprefix=monetizi%2Caps%2C144&sr=8-1 https://www.amazon.com/Monetizing-Innovation-Companies-Desig... Sadly, I haven't seen anything literature on real value based pricing