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As they want to open their factory next to the new Airport, it will basically be in Brandenburg and not in the center of Berlin (not that it would fit there). T

by mqus 7y ago

As they want to open their factory next to the new Airport, it will basically be in Brandenburg and not in the center of Berlin (not that it would fit there). They probably will change the neighbourhood there, but automobile engineers are perceived as worker class while google techies generally are not. I also think that Google would have had no problems If they would have opened their office in Adlershof. So to summarize: Tesla: - builds factory in a practically greenfield area - employs middle-class workers Google: - buys old building in the middle of the "hip" leftist city district - employs high-wage workers which will drive gentrification So I think this will be received at least with mixed voices, but mostly positively.

detaro 7y ago
> I also think that Google would have had no problems If they would have opened their office in Adlershof. Google probably could have moved their office location ~2 km and have been fine. But they really wanted to sit right in the hornet nest.
- distances 7y ago
  Did they really not employ anyone with local knowledge when planning the office?
  - gherkinnn 7y ago
    “No worries. We’re the good guys, remember? And if push comes to shove, we’ll just throw money at the problem”
C1sc0cat 7y ago
Still Middle class workers in both cases
- mqus 7y ago
  That probably depends on the definition but I'm with you there. What I meant was the (media) perception which is definitely different for "hardworking, family-supporting car workers" vs "single, well-earning entitled startup employees", which are obviously clichés.