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> Google shutting down their consumer-facing site so that they could honor the terms of their AOL deal What was the story here? I'm not familiar with this and

• nostrademons 7y ago
  When they were young (2002) Google signed a contract with AOL to become the default search provider there. When they flipped the switch, AOL gave them so much traffic that they lacked server capacity to service all the requests. Rather than renege on the contract, they shut down google.com and redirected all hardware resources toward servicing the AOL traffic until they could build more servers and make any necessary software optimizations. The story was told to me as a Noogler (in 2009) as an example of Googliness, and also as a significant milestone in the company's development. The backdrop of this was the dot-com bust: web companies were failing left and right, and nobody knew who would be left standing. By shutting off their own consumer brand to honor the terms of the contract, Google made a name for themselves as someone who would move hell or high water for their partners, which built critical trust in what was then a promising but unproven startup.