Usually with company values you don't just give them to somebody once and never talk about them again -- you repeat them over and over again in company meetings

Usually with company values you don't just give them to somebody once and never talk about them again -- you repeat them over and over again in company meetings, with lots of examples and associated lore. Most values can't really be properly interpreted without context. Fred has taken these values out of context for the purpose of the blog post. (Not disagreeing with you that this value absolutely needs more context than most, though!)