A major antitrust issue is that too much competition is annoying for users. I'm not going to check every airline carrier when booking a flight, I will use an ag

A major antitrust issue is that too much competition is annoying for users. I'm not going to check every airline carrier when booking a flight, I will use an aggregator. Same thing for hotels, restaurants, etc. Look at the current streaming environment: it's becoming highly fragmented and I predict when the dust settles there will only be 3 major players, there's only so much content an individual can consume and is willing to pay. Google's role as the aggregator for queries will be incredibly difficult to disrupt as long as there is some friction to using another service.