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TripAdvisor pivoted to booking on their site as the main revenue generator for some years now. But their SEO is still king to drive visits and they have very ad
by conradfr 7y ago
TripAdvisor pivoted to booking on their site as the main revenue generator for some years now. But their SEO is still king to drive visits and they have very advances tools in that area.
- user5994461 7y agoTripAdvisor is part of the Expedia conglomerate, along hotels.com and another hundred sites. The strategy has always been to covering everything and bonce users between properties.
- rahimnathwani 7y ago"TripAdvisor is part of the Expedia conglomerate" TripAdvisor and Expedia are each listed on NASDAQ. Perhaps they have some cross-holdings, but they don't appear to be part of a corporate group.
- jdwithit 7y agoThis isn't accurate; they've been separate companies for years now. It's kind of a winding history but the TLDR is TripAdvisor started out as an independent startup. Was purchased by a large holding company, which also owned the Expedia brand (acquired from Microsoft). They then mashed all their travel companies together and spun the resulting behemoth out as "Expedia". A little later, Expedia split TripAdvisor back off into an independent company once again so it could focus on being an OTA. So it's true they were linked at one time, but that's no longer the case. They're distinct businesses with no formal connection. (Disclosure: I work for TripAdvisor as an engineer, though I wasn't present when all of that went on)