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In my previous company, we did TreasureData->Tableau. TreasureData is a platform like Segment and lets you bring your customer event data as well as data from
by soumyadeb 7y ago
In my previous company, we did TreasureData->Tableau.
TreasureData is a platform like Segment and lets you bring your customer event data as well as data from SaaS tools (like Salesforce, Zendesk) into a data warehouse hosted by TreasureData. It worked great but had the downside that all the data was in TreasureData and we were kind of locked into it. Segment kind of solves that problem because it has connectors to Redshift/Snowflake etc so you can keep ownership of your data warehouse but the warehouse sync delay (in our version) was a problem.
Also, BI was just one of the use cases. We wanted to send the data to 3rd party tools (like Facebook ads) based on some logic (some were simple rules but we had complex ML driven lead scoring models too). TreasureData was more flexible on being able to run those rules and activate the results but ideally we wanted to run them on top of our own warehouse in AWS.