> Where are Google, Microsoft and the other big names you would expect? Those folks are the incumbents. What do they have to gain from joining? Google especi

> Where are Google, Microsoft and the other big names you would expect? Those folks are the incumbents. What do they have to gain from joining? Google especially has developed a colossal amount of tooling in-house that gives it an edge over others; new tech may make the lives of competition easier. Ditto to an extent for MS, though there, I suspect it's more bureaucracy and not seeing anything to gain.