Google Search becomes less and less usable/desirable. The pressure for growth by Wall Street and the lack of profitable products besides Search would be the exi

Google Search becomes less and less usable/desirable. The pressure for growth by Wall Street and the lack of profitable products besides Search would be the existential threat to Google Search. Well, it would be in theory. The problem is mobile. Since both major OS are tightly controlled by Google and Apple, Google Search won't be challenged by any alternative. Apple won't give their search profits away to push DDG or any other company, and Google wouldn't even think about that. Any search engine that wants to cut into Google's market share has to start on the desktop web, buy the iOS integration for billions and would need to develop an alternative to Android, or call on regulators to force Google into showing a selection screen as they did to Microsoft.