Startups can disrupt because the major public companies need to show growth for w-street. If there's no growth then the ask is on profits, which cause the compa

Startups can disrupt because the major public companies need to show growth for w-street. If there's no growth then the ask is on profits, which cause the company to start gutting teams. meanwhile a startup can focus on building a great product, sometimes while not needing to be profitable. Amazon.com took advantage of this, with Jeff Bezos famous quote of, "Your margin is my opportunity".