At Amplify, Matillion/Stitch/Fivetran/Custom -> S3 + Snowflake -> Matillion for transforms -> Looker + Tableau. It's important to say out loud that a lot of an

At Amplify, Matillion/Stitch/Fivetran/Custom -> S3 + Snowflake -> Matillion for transforms -> Looker + Tableau. It's important to say out loud that a lot of analysis also happens within product-local reporting systems, or in "offline" Google sheets. We are currently working on building out the same stack, terminating in a Powered By Looker instance, for customer-facing aggregate reporting. The engineering and data science teams do great with Looker, but Tableau still covers use cases for non-engineer business people (think: the finance, customer operations, training, etc) who want to start from source data plus a few sidebar Google sheets, tinker around, and then develop a rough report without waiting for iterative cycles with the data engineering team. We're thinking hard about how to get those use cases into the warehouse + Looker faster.