This is a great point. We've been building to this for a long time. Social media and the modern internet is just the tip (a big tip though!) of this problem. I

This is a great point. We've been building to this for a long time. Social media and the modern internet is just the tip (a big tip though!) of this problem. I imagine navigating this problem space will be very difficult. Small changes are likely to have major impacts down the line. The re-tweet button is a great example.