I'm not talking the only advantage, I'm talking what's going to convince people to use Linux for desktop in the first place. What would be a good one-minute pit

I'm not talking the only advantage, I'm talking what's going to convince people to use Linux for desktop in the first place. What would be a good one-minute pitch in 2019? Because when I first started, nearly 15 years ago, Linux had a really good one-minute sales pitch that was extremely persuasive.