Many things can change. On the one hand, deep fake text/video competes with (legacy) spammers, which means the profit from spam will soon drop to zero. OTOH, ou

Many things can change. On the one hand, deep fake text/video competes with (legacy) spammers, which means the profit from spam will soon drop to zero. OTOH, our trust in search algorithms will drop dramatically. People will need to start signing their public media and announcements, probably using one of the existing and robust publick blockchains. It's quite possible that google will become a lot more useless, and some curation will be needed for search results. Even without the advent of deepfakes it was bound to happen as the internet keeps growing in content. Fake news is just the tip of a big iceberg