That's how news works. This story is a story because DDG made it one: http://www.paulgraham.com/submarine.html http://www.paulgraham.com/submarine.html Your

That's how news works. This story is a story because DDG made it one: http://www.paulgraham.com/submarine.html http://www.paulgraham.com/submarine.html Your job as a startup is to sit around all day coming up with seemingly important news stories that just happen to revolve around your company. Get some press contacts to feed those stories to, and you're sorted for marketing. Bonus points for attacking the Big Competitor in a public way, thus forcing major news outlets to cover the "story" and ask Big Competitor for a quote about you.