One key thing here is that the sheer quantity of deepfake content will proliferate exponentially quicker than anything user-generated, and continue to be genera

One key thing here is that the sheer quantity of deepfake content will proliferate exponentially quicker than anything user-generated, and continue to be generated faster, and faster, faster, and faster... on all levels, articles, media, AI will be taught to program and create its own websites and social media and apps etc. So while users may be able to tell what fake is from real (although I doubt it since a decent chunk of the population can't even tell what's fake and real now) the amount of BS everyone will have to sift through online will be insurmountable. You'll have AI sifting through the trash for you, which means your feeds and search rankings will be more, and more contrived and curated with less and less feedback from you or other users. THere was a time when exploration of the internet and discovery of websites was a natural experience. There were no ads giving everyone the same five websites for everything, the same solution for every problem. If people had a question, or needed a solution for something, they had to find it themselves and so the function of social media, message boards, google, etc was that everyone on the internet was in the process of finding their own way, their own solutions. So you'd find crazy inventive solutions and websites for things. That's been disappearing slowly. Once 99.9999999% of the content on the internet is AI created, that experience will never come back. It begs the question: what is the innate value of the internet and what would have to be lost for everyone to stop using it? Maybe someone will create an amish version of the internet whereby every user must be verified as human by another human who was verified by another human etc. before they can log on, and everything on it was user generated, and user programmed, etc.