>Google are both measuring, and rewarding, website performance, as well as designing and distributing the principle tools Also given their market share as a se

>Google are both measuring, and rewarding, website performance, as well as designing and distributing the principle tools Also given their market share as a search engine, they also get to decide which websites you will be able to "discover" additionally incorporating their performance metrics into their website ranking. So not only a website will get a "slow badge" but will also be downranked into oblivion.