I've seen 3 different interpretations of the same line now: - "If the service becomes too expensive for us, we'll close shop" - "If you block ads, we'll close

I've seen 3 different interpretations of the same line now: - "If the service becomes too expensive for us, we'll close shop" - "If you block ads, we'll close your account" - "If you upload too much, we'll close your account"