> People are smart. Fakes will be detectable through entropy measures, corroboration, common sense, etc. Yes, in the same way that people can detect and filter

> People are smart. Fakes will be detectable through entropy measures, corroboration, common sense, etc. Yes, in the same way that people can detect and filter email spam. Either by a time-consuming manual effort, or complicated systems very few people understand. And we have corporations to swoop in and save us by offering a centralized service! Search wasn't hard enough to enter. It will be fun in the same way that searching for something useful in a landfill is fun. Even if 5% people click on mail spam, it's still profitable and there will be more of it. If 5% is deceived by a fake video, it can have a big impact on election results. Fake news and outright lies are already damaging enough if you do get a court order to print an apology. By that time it's already damage control, you can't revert it because people move on and believe what they want to believe. On social media people upvote what gut feeling tells them is right.