I'm not from Google... but I think you omit one threatened party, and it's the most seriously affected: Facebook. Google wants there to be lots of web sites, l

I'm not from Google... but I think you omit one threatened party, and it's the most seriously affected: Facebook. Google wants there to be lots of web sites, lots of web pages. So using someone's web site should be more convenient than using that someone's facebook page. How to achieve that? My guess is that Google has done some research into that, and a focus group or whatever named slowness (or an expectation of slowness) as a disadvantage of the web compared to facebook.