I strongly disagree that this lower barrier of entry won't make things significantly worse. I also disagree that "people are smart". Of course that depends on

I strongly disagree that this lower barrier of entry won't make things significantly worse. I also disagree that "people are smart". Of course that depends on your definition of smart, but evidence of general intelligence is evaporating rapidly. If through software a non-technical person can generate hundreds of websites of "content" that either pollutes a topic with noise or misinformation, you can bet that will be used at great scale for everything. Pick an element of human life, and I can describe a way someone will have financial or political (which often boils down to financial) motivation to do it.