Yeah, that's true in a lot of industries. Airlines are another obvious example. I pay more for our internet company (Aussie Broadband) because they promise not

Yeah, that's true in a lot of industries. Airlines are another obvious example. I pay more for our internet company (Aussie Broadband) because they promise not to over-provision and they have local support staff on the phone. They've been very quick to answer and helpful when I had to call and are willing to skip the basic troubleshooting when I explain what I've done already. And I've never had the evening peak slowdowns that my friends have had. But is it worth $20 a month more? Probably not, but it's nice not having those worries occupy my mind.