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Why is this sub-optimal? People may not like Cockroaches but they definitely have a reputation for durability, which isn't a bad mental link for a database comp
by ticmasta 7y ago
Why is this sub-optimal? People may not like Cockroaches but they definitely have a reputation for durability, which isn't a bad mental link for a database company. It also provides an identity & personality which is so often missing from modern companies. Maybe they've found they get more from those who really like it than those who really hate it (or maybe they just like it themselves).
- beders 7y agoIt still has a negative connotation. That's unavoidable. People don't like cockroaches. From a marketing point of view, it is a very bad name. Unless the perception of cockroaches changes, which is rather unlikely.
- nitwit005 7y agoIf you pick a happy name, you get complaints that they sound too generic, sound like a medication name, etc. People also complain if your name ends in .com or .net, as apparently that sounds like something from the mid 90s. People just like complaining about names.
- james_s_tayler 7y agoOn the other hand no one brings this point up about Oracle, PostgreSQL, SQL Server, MySQL, MariaDB etc. People like complaining about names that they wish things didn't have.
- nitwit005 7y agoI haven't used most of those, but SQL Server is a prime source of griping about names, as Microsoft keeps popping out strangely named variations. See: https://en.wikipedia.org/wiki/Microsoft_SQL_Server#Editions https://en.wikipedia.org/wiki/Microsoft_SQL_Server#Editions
- recursivecaveat 7y agoMy problem with SQL Server is that the name is so generic it sounds more like a product category than a product. Its like naming a word processor "Text Rendering Engine". Microsoft seems to be generally terrible at naming things: I don't know how they expected people to keep .NET Core, Standard, Framework, and Mono separate, not even counting how bad a name .NET is in the first place.
- petepete 7y agoIt also has the advantage of slightly-less-technical people thinking it is the SQL Server and there's no other options.
- pjungwir 7y agoThe Biggest Mistake Postgres Ever Made: http://www.craigkerstiens.com/2018/10/30/postgres-biggest-mistake/ http://www.craigkerstiens.com/2018/10/30/postgres-biggest-mi...
- dkersten 7y agoI’m not a paying customer so my anecdote maybe isn’t useful, but there’s so many databases that typically I just brush them off, but this one grabbed my attention because of the name.
- beders 7y agoAlso, Dung Beetles Navigate Using the Milky Way. Still wouldn't call my new browser Dung Beetle...