"I like them too, but I'm a skeptic by nature, and I have some doubts about their story in terms of its repeatability by others." I agree. One of the few cons

"I like them too, but I'm a skeptic by nature, and I have some doubts about their story in terms of its repeatability by others." I agree. One of the few consistent challenges I see in startup founders (including speakers at YC dinners) is DISTRIBUTION. They all say, don't underestimate the importance and power of distribution. 37s (with the SvN blog, Rails, Getting Real etc) essentially had "free" distribution... If you add up all of the time/effort required to develop this passionate following, it'd be way more than 10 hours per week.