Like AR, the future of VR mainstream adoption is in self-contained standalone independent devices. John Carmack of Oculus mentioned that user retention for the

Like AR, the future of VR mainstream adoption is in self-contained standalone independent devices. John Carmack of Oculus mentioned that user retention for the mobile snapon Gear VR was only one or two uses before never using again. There's too much friction for the common masses to get into VR that way. Hence the Note 10 dropping support for Gear VR and Carmack giving a "eulogy" for the device and Oculus focusing on the Go and Quest (with the Rift remaining for enthusiasts). The Quest has been far more successful than the Rift ever was due to its standalone nature for compelling VR experiences. (game developers could have made up to 3-4x more sales on Quest compared to the Rift) Apple has to make AR standalone. Smartwatches faced flack for not initially being standalone for being so expensive. While it did become more and more standalone, it still isn't a compelling use scenario for the masses to go out and spend that money. AR could have more promise than what Google Glass had, but it would have to be far more compelling than what the masses can already get from their iPhones. As a point of comparison, VR right now is within 1% of the entire Steam population, which is then a fraction of the world's masses. There's interest but people at large aren't biting yet for various reasons. Apple's AR could end up in a similar situation where it would be nice to have but remains out of reach.