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How can advertisements ever die in a capitalist society? Anyone who wants to sell anything buys ads. That's how the cycle works. Sure, they can morph into diff
by nexuist 7y ago
How can advertisements ever die in a capitalist society? Anyone who wants to sell anything buys ads. That's how the cycle works.
Sure, they can morph into different mediums and appear in different contexts, but that doesn't make them "not ads."
- shadowgovt 7y agoAgreed; advertising can be regulated but doesn't go away. Online ads specifically have enjoyed premium value over even "traditional" print and television ads because of highly-specific microtargeting; there's a combination of demographic data and ad targeting that an online service can use to offer expectations that you're paying specifically for the high-value slice of people you want to reach. It's an expectation that print and TV (being wide-cast, non-customized experiences) have difficulty offering. Various phenomena (market regulation, the Facebook / Twitter data walled gardens, the proliferation of ad- and script-blockers) threaten the guarantees that online advertising has been able to make, and it's unclear that Google's high-cost-of-operation empire survives unscathed if money flows away from premium online ads (either by advertisers going to alternate channels or by advertisers saying "Your value-add claims are bunk and I'm not going to pay for them").