> THE LOGICAL ENDPOINT of the demand for mood-based content might be something that’s not created by a human musician, but by an algorithm. Some players in the

> THE LOGICAL ENDPOINT of the demand for mood-based content might be something that’s not created by a human musician, but by an algorithm. Some players in the music industry are betting on this. Earlier this year, Warner Brothers Music partnered with Endel, a company founded in Berlin that creates customized “soundscapes,” mostly for individual consumers. Endel’s songs aren’t really songs; they’re endless sonic ecosystems of sorts, for activities such as focusing on work or sleeping. http://www.paulgraham.com/submarine.html http://www.paulgraham.com/submarine.html