I doubt it; people have been going on vacation, and selecting places based on non-self-interest reasons for ages. In my own family, every vacation turns into a

I doubt it; people have been going on vacation, and selecting places based on non-self-interest reasons for ages. In my own family, every vacation turns into a question of how many tours and points-of-interest we can fit, and the whole thing is just stressful. And at those PoIs, the only real interest is getting a good picture with $thing in the background, and visiting the next thing. And it's common enough behavior that whole industries revolve around it, which we call tourism. And of course, those tourist hotspots are natural places for locals to avoid, because they cater very directly to those tourists. Instagram is a very direct extension of the model, but with a much tighter feedback loop, and much more advanced strategies and competition. Boomer-style tourism is just as culturally dumb (and profitable) as instragram-tourism, but implementation-wise, instagram-tourism is simply on a different level of technical proficiency.