I totally agree. My original comment was a bit narrow, but by captivate attention I meant platforms of consumption. But in many of those platforms, I’m willing

I totally agree. My original comment was a bit narrow, but by captivate attention I meant platforms of consumption. But in many of those platforms, I’m willing to bet that an equal or proportionally larger amount of development is in advertising. YouTube for example: Making a large scale video platform is a challenge, but then using that to generate revenue is probably the bigger challenge.