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>>> 3 to 4 years away from being real I think it's worth extrapolating ;) We're probably not going to see Apple AR tech in soldier HUDs on the battlefield. Or

>>> 3 to 4 years away from being real I think it's worth extrapolating ;) We're probably not going to see Apple AR tech in soldier HUDs on the battlefield. Or in the F-35. I could be wrong, but it may not be a cultural fit. The enterprise customer here is the AutoDesk / Adobe client who wants seamless 3D design integreted into digital content creation workflows and even additive manufacturing. And that is very exciting. Being able to animate and composite 3D models with live action video in a holographic environment will make creating movies just as fun as watching them. But the driver for consumer adoption I believe is entertainment. That's where Ocuclus and Magic Leap seem to be placing company bets. Hit games like Beat Sabre and Vader Immortal give an inkling. Someone is going to create a phenomenon like Avatar for VR and content will never be the same.

alexis_fr 7y ago
Civil aviation: A single headset could replace/augment all displays on GA planes, and add information not generally available of fixed displays, like terrain and weather. Pilots currently fly with iPads for terrain/maps and ask ATC for weather. The reason I believe in this is, cockpits are 50 years old in average, no room for more instruments, there is a lot of money to save and a lot of money available for devices, it’s a “mass market” enough and it is a wealthy/high education population.
CrackerNews 7y ago
AR could be more compelling than VR if the tech is there, but there's other issues. While VR has issues with mass market adoption (such as motion sickness) that AR may avoid, it will most likey still have a high price point and a lack of an ecosystem full of compelling content. I'm sure Apple has been long hard at work here but I would be surprised if this grew beyond a niche product given the state of VR now, so they definitely aren't in a rush.
criddell 7y ago
> Someone is going to create a phenomenon like Avatar for VR and content will never be the same. Avatar was a milestone for 3d movies. Would you say movies have never been the same since then?
- ArtWomb 7y ago
  I absolutely would! And I know what you are getting at. But you can't look at the relatively poor performance of 3D IMAX ticket sales as evidence that classic 2D cinema constitutes a kind of "End of History" culmination of the art form. It's just really hard to make something like "Gravity", which hit like 80%+ 3D sales percentages internationally. Instead, for a peak into a possible near future I'd look to new immersive experiences such as teamLab's borderless https://borderless.teamlab.art/ https://borderless.teamlab.art/ Visitors to Yayoi Kusama's Infinite Mirrored Room at David Zwirner gallery in Chelsea get exactly one minute each to experience the sensation. And it's expected in excess of 100K+ will make the pilgrimage ;) A Look Inside Yayoi Kusama's New, Eye-Popping NYC Exhibition https://www.youtube.com/watch?v=o3UmpPF9Bo4 https://www.youtube.com/watch?v=o3UmpPF9Bo4
  - criddell 7y ago
    2D cinema may not be a culmination, but the last 100 years of 3D movies makes it pretty clear that it will never be more than a sideshow with occasional sparks of brilliance. The experience isn't good enough.

alexis_fr 7y ago

Civil aviation: A single headset could replace/augment all displays on GA planes, and add information not generally available of fixed displays, like terrain and weather. Pilots currently fly with iPads for terrain/maps and ask ATC for weather. The reason I believe in this is, cockpits are 50 years old in average, no room for more instruments, there is a lot of money to save and a lot of money available for devices, it’s a “mass market” enough and it is a wealthy/high education population.

CrackerNews 7y ago

AR could be more compelling than VR if the tech is there, but there's other issues. While VR has issues with mass market adoption (such as motion sickness) that AR may avoid, it will most likey still have a high price point and a lack of an ecosystem full of compelling content. I'm sure Apple has been long hard at work here but I would be surprised if this grew beyond a niche product given the state of VR now, so they definitely aren't in a rush.

criddell 7y ago

> Someone is going to create a phenomenon like Avatar for VR and content will never be the same. Avatar was a milestone for 3d movies. Would you say movies have never been the same since then?

ArtWomb 7y ago
I absolutely would! And I know what you are getting at. But you can't look at the relatively poor performance of 3D IMAX ticket sales as evidence that classic 2D cinema constitutes a kind of "End of History" culmination of the art form. It's just really hard to make something like "Gravity", which hit like 80%+ 3D sales percentages internationally. Instead, for a peak into a possible near future I'd look to new immersive experiences such as teamLab's borderless https://borderless.teamlab.art/ https://borderless.teamlab.art/ Visitors to Yayoi Kusama's Infinite Mirrored Room at David Zwirner gallery in Chelsea get exactly one minute each to experience the sensation. And it's expected in excess of 100K+ will make the pilgrimage ;) A Look Inside Yayoi Kusama's New, Eye-Popping NYC Exhibition https://www.youtube.com/watch?v=o3UmpPF9Bo4 https://www.youtube.com/watch?v=o3UmpPF9Bo4
- criddell 7y ago
  2D cinema may not be a culmination, but the last 100 years of 3D movies makes it pretty clear that it will never be more than a sideshow with occasional sparks of brilliance. The experience isn't good enough.