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UK General Election 2019 – Live Facebook Ad Tracker by Age and Gender
- todd-davies 7y agoWow, it's really fascinating to see the differences in the targeting strategies between different parties: - The Conservative party rarely targets large groups of people in comparison Labour - The Brexit party's targeted audience is 76% male with an average age of 58 - Recently (last 4 days), the Conservative party's marketing skewed proportionally male (from 45% to 70%) - None of the average target ages are below 36 - Conservative messages are longest, and Brexit party messages are shortest I'm not sure if we can draw many conclusions from this data though since: - It doesn't include all the parties - It includes only Facebook ads, not all political ads
- davidfoster 7y agoThanks for your analysis Todd! Yes I agree it's fascinating to see how the campaign is playing out. Your statements are really insightful - glad you could glean this from our tool. To answer your other points - the reason other parties aren't included is that they haven't paid for any Facebook ads yet (somewhat surprisingly perhaps). Also, given Twitter is banning political advertising, Facebook now has the lion's share of the audience on social platforms at least. Instragram & Messenger ads are also included in this analysis.
- g4d 7y agoI agree, looking forward to how this changes over the next few weeks.
- davidfoster 7y agoWe'll keep it updated daily - just need to make sure it's not information overload...gotta love Tableau design challenges :)
- chrisadsp 7y agoGood work David! It's great to see all the ads in one place, alongside which users see them and the amount spent.
- davidfoster 7y agoThanks Chris!
- Dsharpc 7y agoThis is super interesting. I especially enjoyed being able to contrast the messages being sent to a younger audience and those sent to the older audience. The Conservative party seems to be customising their ads much more than the Labour party. Thanks!
- davidfoster 7y agoThanks! Yeah it's nice to be able to perform that kind of analysis - stay tuned for daily updates!