Quite the coincidence as I was just contemplating writing a bit about enterprise sales. So a few points after having been on both the buyer and seller side of

Quite the coincidence as I was just contemplating writing a bit about enterprise sales. So a few points after having been on both the buyer and seller side of the table. People generally never understands: "This can be configured" or "This is a prototype, it will have all this functionality in x months". Investors trained in the act of spotting future possibility of very technical people MIGHT understand it. But never count on it. SHOW - don't tell, whenever possible. Therefore always try to be as specific as possible and present a solution that is as close to the buyers pain-point as possible. Research the hell out of your potential customers and present your product in a way that solves their current problems. You can succeed in selling "future potential" but it is a lot harder, especially if the current proposition does not solve any pain-points out of the box. If you get a chance to present your product then ask a lot of questions up front to tailor your presentation as much as possible to the audience present. Perhaps even prepare your presentation to be able to go more or less technical depending on audience. Or if the product can be used in several ways then prepare to go either way and ask at the presentation what the buyers usual way of working is and go that way.