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I love the large, fresh-feeling tree... but your home page doesn't actually tell me much about your solution. Some questions I had that I would hope you can ove
by bloggergirl 16y ago
I love the large, fresh-feeling tree... but your home page doesn't actually tell me much about your solution. Some questions I had that I would hope you can overcome when you next update your home page:
1. How can I create an estore in 3 clicks?
In persuasion, there's a trick called the 'optimal level of dissonance', in which you make a claim that's just about too impossible to believe... but that is still believable. In your case, you're not quite there with the "3 click" promise. Perhaps if you add a demo to show just how easy it is to get started? For those people who don't believe it'll take just 3 clicks, prove it by demonstrating it.
2. Large offer in hero section.
Your offer --- written in bold, large font --- next to the tree might be compelling... if I had a frame of reference to let me know why this price is great. Or if I understood your product by the time I'd read the discount. But neither is true right now. Have you considered putting a line about your offering (i.e., your value proposition / USP) higher on your home page?
3. Proofread, please.
Credibility is obviously huge for startups. If no one knows who you are, they don't know to trust your site. So correcting the seemingly minor things -- like "Why Choosing Us" (which should read "Why Choose Us") -- can go a long way to keeping people on your site long enough to persuade them to sign up.
The idea is super cool! If it really is as easy as you say it is to build an estore with your solution, that's going to be fantastic for users. Perhaps as you go along, you'll have some testimonials, etc (i.e., social proof) to share to help convince people that your service is better than others and 100% trustworthy.
Best of luck!