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So what is up with AR? The way i naively imagine startups work is that they identify a market, develop a product for that market, then sell the product to the

by twic 7y ago

So what is up with AR? The way i naively imagine startups work is that they identify a market, develop a product for that market, then sell the product to the market. So where have the AR startups gone wrong? Did they not actually identify a market? Does the market turn out not to exist? Have they not been able to develop a product that adequatly fits the market? Are they unable to sell a perfectly good product to the market for some reason?

rwallace 7y ago
As an outsider taking a quick look, this reminds me of the Apple Newton. - Hard problem, immature technology that barely works as yet. - Correct strategy would be vertical markets that have a particular need of the product, would pay enough per unit to pay for the R&D, would put it in the hands of professionals who can be trained to work around the inevitable bugs. - Company instead unwisely aims straight for the consumer market.